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5 Unique Retail Concepts At ION Orchard
The collosal ION Orchard on Orchard Road is home to a global collection of flagship and concept stores of well-loved fashion and lifestyle brands.
We highlight 5 brands with unique concepts that you must check out:
1. Dior Bespoke Services
Singapore’s largest Dior flagship boutique and Southeast Asia’s first ladies duplex boutique, the Dior boutique at ION Orchard offers bespoke services such as a by-appointment-only dedicated in-store personal stylist who provides shoppers with fashion advice.
Its VIP salon has its own elevator and fireplace, and is decked out with captivating pieces such as Franck Evennou’s Curved and Twist mirrors, Vaughan’s Montana sculptural lamp and India Mahdavi’s Bishop stools.
2. Gentle Monster’s Southeast Asian Flagship Store
Opened in September 2017, South Korean cult eyewear label Gentle Monster’s first Singapore store at ION Orchard carries the full range of eyewear collection including the unique Samsara concept and pieces from its collaboration with actress Tilda Swinton.
Photo: Gentle Monster
A visual treat awaits visitors as the store houses avant-garde installations such as a giant Mobius strip and an army of life-like baby dolls.
3. First Graff Boutique In Southeast Asia
Multinational jeweller Graff opened its first Southeast Asia boutique at ION Orchard in August 2017. Besides fine jewellery and watches, the boutique also houses a dedicated section for bridal jewellery. Graff’s bridal creations feature the finest white diamonds individually set by master craftsmen based in London. Every surface is expertly polished to perfection, maximising the reflection of light through each and every facet.
4. Gucci DIY (Do It Yourself) Service
The Gucci store at ION Orchard is one of the first few globally that offers the Gucci DIY service. The service allows customers to personalise Gucci products with their choice of materials, detailing and decoration.
For example, the Dionysus handbag can feature a variety of embroideries, trims, hardware and monogrammed initials, while the Dionysus Top Handle bag can be made with crocodile, ostrich, python or “moon” leather, and personalised with a choice of 18 shades.
5. Laneige New Store Identity
Laneige’s flagship boutique at ION Orchard is the first in the world to feature the brand’s new store identity, “Water meets Light”. The store is also the first and only store in the world to carry three exclusive products: Water Science Mist (seven types), Sleeping Ball (six types of sleeping masks) and Lip Card (20 colours).
Facade photo courtesy of ION Orchard